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New
Developments:
Marquillas FAST
s.a. ( M.F ) announced today that it is launching
its LABELFREE line of comfort labeling
solutions to the apparel industry. The line includes specially
engineered heat transfer, woven, and printed labels, Hang
Tag as well as labeling supplies.
Mr Wadir Medina , President – Marquillas FAST
s.a, said “LABELFREE provides
our customers with alternatives to merchandise their garments
in applications requiring the highest level of comfort.
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Marquillas FAST s.a.
( M.F ) has available a complete set of solutions to provide
our customers with many comfort options, including our new
product offering, LABELFREE heat transfer labels, which
offers brand and variable information without a sewn-in
label.”
“Heat transfer technology utilizes an ultra-thin layer
of specially formulated adhesive behind only the lettering.
The result is a sharp, durable image that is 100% comfortable
with no sewing required.
Heat transfer labeling is ideal for apparel ranging from
T-shirts to intimate apparel to sportswear,” added
Mr. Medina.
Marquillas FAST s.a. (
M.F ) acquired this important technology platform through
the research and development during 2 years of investigation
with the help and consulting of Chemical Engineers around
the world.
Located in Envigado City, Colombia, South America, this
company is a recognized leader in heat transfer technology.
Marquillas FAST s.a. ( M.F ) has recently
installed this transfer printing capability in its Envigado
City, Colombia, South America Plant.
In addition to heat transfer labels, Marquillas FAST s.a.
( M.F ) LABELFREETM line of soft apparel labeling solutions
includes woven and printed labels. Specially engineered
for softness and Comfort, Marquillas FAST s.a. ( M.F ) uses
its SOFT-TOUCHTM technology that, when combined with state-of-the-art
weaving and finishing precess, creates very soft, comfortable,
high quality labels.
Marquillas FAST s.a. ( M.F ) is a global
leader in providing innovative merchandising products to
retailers and apparel manufacturers.
Marquillas FAST s.a. ( M.F ) concept to
checkout capabilities, leadership in products and technology,
global manufacturing operations, worldwide distribution
network and brand recognition are enabling the Company to
expand its competitive advantage and market position.
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LABELFREE
This
week, Marquillas FAST s.a (M.F)..Released
(LABELFREE), a heat-transfer label system
that works similary to Hane´s technology.
The process to produce ( LABELFREE
) can be more complex and expensive than the creation
of traditional woven labels. “If you’re using
just a plain black-and-white label, the price is pretty
comparable to a woven label, which costs about 4 or 5
cents a piece,
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“But
for 6 to 8 cents a piece, you can use color and even get
into four-color-process images.”While cotton T-shirts
and underwear have been the primary targets for heat-transfer
labels ( LABELFREE ) , the technology has
also tested strongly with microfibers and stretch fabrics.
These preliminary tests open the possibility of applying
heat-transfer tags to more garment categories, said Mr Medina.
“It’s a versatile label because it has the capacity
to stretch with the fabric it is applied onto,“If
the garment is being worn and stretched, the label will
move easily with the fabric with no distortion of the fabric,
which is ideal for innerwear, as well as T-shirts and other
apparel types.” Wholesalers have found the absence
of tags to be a good selling point.
The days of the T-shirt
tag could be numbered. T-shirt, innerwear and sportswear
makers are gradually adopting new technology that applies
tagless ( LABELFREE ) labels using a heat-transfer
process. Companies say the tagless ( LABELFREE
) technology produces products that are durable and more
comfortable than those bearing woven labels.
Sportswear marketers, including Russell Athletic, have been
experimenting with the process for several years, but the
concept gained more ground this year after leading T-shirt
and innerwear producer Hanes announced it was doing away
with woven labels for all of its T-shirt products.
With its Super Bowl “Go Tagless” television
advertisement, featuring NBA legend Michael Jordan, Hanes
sent a message to the industry that tagless ( LABELFREE
) technology is the future. For Hanes, comfort is the main
objective. Hanes’ research showed traditional woven
tags bother two- thirds of consumers. Additionally, half
of those consumers cut tags out after buying products, said
Hanes spokesperson Laura Burrows. A number of technology
providers, looking to cash in on the trend, are responding
to Hanes’ move by creating new tagless systems.
HEAT SEEKERS:
T-shirt producer Hanes is one of the first major apparel
companies to do away with traditional woven garment tags.
The company is now using a heat-transfer process to apply
its sizing and washing instructions.
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